Below is a press release from the CW:

CELEBRATE THE HOLIDAY SEASON WITH THE CW AND “THE VAMPIRE DIARIES” WEEK-LONG MARATHON, BEGINNING MONDAY, DEC. 14

The Vampire Diaries is from Alloy Entertainment and Bonanza Productions Inc in association with Warner Bros. Television and CBS Television Studios with executive producers Kevin Williamson (“Scream,” “Dawson’s Creek”), Julie Plec (“Kyle XY,” “Wasteland”), Leslie Morgenstein (“Gossip Girl,” “Private”) and Bob Levy (“Gossip Girl,” “Privileged”).

TV By the Numbers posted this Press Release by The CW on their episode Family Ties:

WHEN I WAS A VAMPIRE, MY FRIEND HE WAS THE RAVEN

SUPERNATURAL HAS WEEKLY GROWTH IN ADULTS 18-34

October 2, 2009 (Burbank, CA) – The CW’s freshman hit THE VAMPIRE DIARIES continued to draw viewer blood in its third outing, showing week-to-week growth in the network’s key demographic of women 18-34 and resilient strength in other key demos and total viewers, according to preliminary live plus same day Nielsen ratings for October 1, 2009.

The “Family Ties” episode of TVD, which had absolutely nothing to do with Alex P. Keaton and featured vampire brother Stefan Salvatore (Paul Wesley) making easily the greatest catch of a football in human history, scored a 2.7/8 in The CW’s target demo, women 18-34, representing a 4% increase over last week’s outing. That rating gave the show a second place ranking in the time period, behind only ABC.

VAMPIRE DIARIES continued to cast a spell on viewers in a number of key ratings measurements, with flat week to week performances in adults 18-34 (1.8/6) and women 18-49 (2.3/3). TVD also mesmerized female teens with a 2.5/10, winning a first place finish in the influential demo. Additionally, TVD was seen by 3.52M total viewers.

SUPERNATURAL had another solid performance with “The End” episode—which does NOT represent “the end,” SUPERNATURAL fans—improving 8% over last week in adults 18-34 (1.3/4) while holding steady in women 18-34 (1.5/4) and adults 18-49 (1.2/3) and women 18-49 (1.4.3).

For the night, The CW’s new Thursday lineup showed weekly gains of 5% in women 18-34 (2.1/6) and 7% in adults 18-34 (1.6/5).

THE CW’S NEW HIT “THE VAMPIRE DIARIES” TO COMPETITION:

BITE ME!

VAMPIRE DIARIES Holds Strong in Key Demos Despite Facing Increased Competition;

Builds Week-to-Week in Adults 18-49 and Total Viewers

VAMPIRE DIARIES Wins the Hour with Teens and Female Teens

VAMPIRE DIARIES Improves the Time Period Versus Year-Ago

SUPERNATURAL Continues to Builds in Key Demos in Season Five

VAMPIRE and SUPERNATURAL Improve The CW’s Thursday in Key Demos

September 25, 2009 (Burbank, CA) – Facing all original competition, including the hyper-hyped “FlashForward” debut, The CW’s new hit series THE VAMPIRE DIARIES held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6) and women 18-49 (2.3/6), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 24, 2009. In fact, in broader categories, THE VAMPIRE DIARIES improved over last week among adults 18-49 (1.7/5) and total viewers (3.81mil)

THE VAMPIRE DIARIES easily won the 8:00-9:00p.m. hour with female teens (2.8/12) and teens (2.2/9). VAMPIRE DIARIES beat NBC’s comedies in adults 18-34 and women 18-34 and tied with Fox’s “Bones” in women 18-34.

THE VAMPIRE DIARIES is also delivering solid year-to-year time period growth (versus an original SMALLVILLE), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +115% in female teens and +38% in teens.

Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 27% with women 18-34 (1.4/4), 9% in adults 18-34 (1.2/3) and 8% in women 18-49 (1.3/3).

SUPERNATURAL faced tougher competition (against the “Grey’s Anatomy” and “CSI” premieres), and still retained 92% of last week’s adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3) and 94% in total viewers (2.62mil).

In its first night against all original competition, The CW’s Thursday is up year-to-year in key demos, +7% in adults 18-34 (1.5/5), +54% in women 18-34 (2.0/6), +29 percent in women 18-49 (1.8/5), +43% in female teens (2.0/8).

Source: vampirediariesonline.com